Is my account in optimal shape?

Am I wasting budget on parts that don’t convert?

Are all my settings set to the best, and still in place?

Am I missing opportunities for significant growth?

If you’ve ever asked yourself one of these questions, this workshop is for you!

Maybe you’ve been manicuring your account for years, and you’re looking for this one growth diamond you might have overlooked. Or maybe you’ve inherited an account from a colleague and need to quickly prioritize potential improvements. Or, you just got this new lead and need to convince the client you’ve got some _unique_ insights that could improve performance.

No single Google Ads account is perfect. Yet, it’s not always easy to spot and prioritize the most valuable areas of improvement. 

But what if you could? What if you had a list of potential improvements, ordered by impact? You could be making significant change in your account by simply going through the list. 

Here’s the good news: you’ll have such a list of improvements for your own account. Right after this workshop!

And even better: many items on your list will be generated and monitored automatically via Google Ads Scripts. No more need for you to manually audit these boring settings!

In this hands-on workshop, we will go over some of the more advanced auditing techniques for Google Ads, that you will immediately check in your own account.
We will also automate some of the checks and analyses via scripts. Don’t worry if you don’t have any scripting skills; the scripts will be readily available for you to copy-paste during the workshop.

After the workshop you’ll be able to impress your potential clients, colleagues and your boss with unique insights to improve almost any Google Ads account!

Here’s what we will cover:

• Some of the more advanced checks that aren’t covered on your regular Google Ads Audit Checklist (for both lead gen, and e-commerce)
• How to automate some of the tedious checks that no human can reasonably perform on a consistent basis (scripts will be provided during the workshop; no coding required)

This workshop is for you if

• you want to improve account performance
• you are looking for peace of mind when it comes to Google Ads account health
• you want to save time on your periodic audits
• you want to make an impression

This workshop if NOT for you if

• you are 100% convinced that your account is in perfect shape, or
• you like to spend countless hours on periodic account health checks, or
• you don’t want to learn from your peers, or
• you are completely new to Google Ads (2+ years of experience recommended)

Who is Nils Rooijmans?

Nils is a Dutch PPC specialist with a background in artificial intelligence and computer programming. He currently runs a remote PPC agency where he applies his automation skills to manage Google Ads accounts for his clients. He’s also a teacher for other PPC professionals, and has been teaching Google Ads scripting skills since 2015. Nils loves to share his knowledge as a speaker at international PPC events and as a blogger.