Thursday, September 29, 2022
Performance Max – Time for results
Pauline Jakober, Founder & CEO, Group Twenty Seven
Timon Hartung, Founder, apexmedia.de
The promises of Performance Max are big: couple your deep knowledge of the products and services you advertise, including the best targeting signals, with Google’s understanding of real-time intent, and you can reach target audiences simultaneously across Google’s channels with just one campaign—giving you more time to focus more on strategic work instead of manual optimization.
Most advertisers have already made the switch, so it is time to take a closer look at results from this new campaign type. Are the advantages of increased automation a promise or a fact? Has Google become even more of a black box? Is Performance Max for everybody—or do only certain account types benefit? Pauline and her team have been using Performance Max from day one and have run extensive tests to find out where the gains and challenges lie.
You will get insights and ideas (and perhaps some validation) about this new campaign type and learn about key developments as things are changing rapidly with more announcements and adjustments to come. This session is not to be missed, even if you’re a cutting-edge agency or specialist.