Agenda 2022

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Thursday, September 29, 2022

Thursday

Thu

9:00 am

Thursday, September 29, 2022 9:00 am

Do you understand the Google ecosystem or are you stuck in the dark ages?

Speaker: Jes Scholz, Group CMO, Ringier

Thursday

Thu

10:30 am

Thursday, September 29, 2022 10:30 am

Blueprint for a perfect e-commerce landing page

Speakers: Bastian Grimm, CEO & Co-founder, Peak Ace AG Dominique Harris, Head of SEO & Content Marketing

Thursday, September 29, 2022 10:30 am

Account structure in the age of machine learning

Speaker: Martin Röttgerding, Managing Director and Head of PPC, Bloofusion

Thursday

Thu

11:20 am

Thursday, September 29, 2022 11:20 am

Algorithm updates: Method and Madness

Speaker: Tom Capper, Senior Search Scientist, Moz

Thursday, September 29, 2022 11:20 am

The New Era Of Human-Focused SEM

Speaker: Aaron Levy, VP of SEM, Tinuiti

Thursday

Thu

1:30 pm

Thursday, September 29, 2022 1:30 pm

Enough with the theory! Advanced Search Marketers, here are 10 things you can do with server side ...

Speaker: Simo Ahava, Partner, Senior Data Advocate, 8-bit-sheep

Thursday, September 29, 2022 1:30 pm

Performance Max – Time for results

Speaker: Pauline Jakober, Founder & CEO, Group Twenty Seven

Thursday

Thu

2:20 pm

Thursday, September 29, 2022 2:20 pm

State of Search 2022 and the growth of Zero click searches

Speaker: Marcus Tober, Head of Enterprise Solutions, Semrush

Thursday, September 29, 2022 2:20 pm

The end of underspending and overspending: how to successfully scale your budget

Speaker: Navah Hopkins, President, Navah Hopkins LLC

Thursday

Thu

3:35 pm

Thursday, September 29, 2022 3:35 pm

Synthetic Search – When search results are created on demand

Speaker: Tom Anthony, CTO, SearchPilot

Thursday, September 29, 2022 3:35 pm

Your raw data is ready! What about you? An introduction to analytics engineering for marketers

Speaker: Christopher Gutknecht, Head of Acquisition & Optimization, bergzeit

Thursday

Thu

4:30 pm

Thursday, September 29, 2022 4:30 pm

Marketing to machines

Speaker: Jono Alderson, Special Ops, Yoast

Thursday, September 29, 2022 4:30 pm

Cheating Google Ads Automation by combining the power of Google Ads Scripts and Google’s AI

Speaker: Nils Rooijmans, Search Consultant, Water Cooler Topic

Friday, September 30, 2022

Friday

Fri

9:00 am

Friday, September 30, 2022 9:00 am

The Engineer Playbook to Enterprise SEO

Speaker: Jordan Koene, Strategist and Advisor, Searchmetrics

Friday

Fri

10:30 am

Friday, September 30, 2022 10:30 am

Hi, could you quickly send me a forecast you’ll regret later?

Speaker: Robin Lord, Head of Innovation, Aira

Friday, September 30, 2022 10:30 am

Feeding Data to Automation: In-house Teams’ Secret Sauce to Google Ads

Moderator: Andrew Lolk, Founder & CEO

Friday

Fri

11:20 am

Friday, September 30, 2022 11:20 am

Good from far, but far from good – How to use waterfall charts to resolve the most common ...

Speakers: Lisa Fellinger, Teamlead SEO, The Boutique Agency Alin Radulescu, Online Marketing Consultant

Friday, September 30, 2022 11:20 am

How to optimize RSAs at scale

Speaker: Wijnand Meijer, Co-Founder & CEO, TrueClicks

Friday

Fri

1:30 pm

Friday, September 30, 2022 1:30 pm

Next level internal linking: the most underestimated, yet most powerful SEO field

Speaker: Johan von Hülsen, SEO and Founder, Wingmen Online Marketing

Friday, September 30, 2022 1:30 pm

Incrementality Test: The bridge between maths and marketing

Speaker: Alejandro Jimenez Munoz, Data Analyst, Booster Box

Friday

Fri

3:00 pm

Friday, September 30, 2022 3:00 pm

Auditing new JavaScript websites under development

Speaker: Ulrika Viberg, Agency Owner and Senior SEO Unikorn, Unikorn

Friday, September 30, 2022 3:00 pm

Advanced social media marketing strategies or how to use the back door for brand awareness, ...

Speaker: Veronika Höller, Global Senior SEO-Manager, CompuGroup Medical

Friday

Fri

3:50 pm

Friday, September 30, 2022 3:50 pm

Rapid Fire Round

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