Deep Dive; Limited Capacity - Preregistration necessary
Tuesday, October 1, 2019
Secret Weapon Conversion Action Sets – How to Optimize for Different Conversion Types on ...
Dennis Fäckeler, Head of Growth & Performance Marketing, The Homelike
Are you running Google Ads campaigns along your customer funnel? Who doesn’t do that nowadays? But did you run into the problem of dealing with different conversion goals per campaign? You probably did. If you didn’t: this is about optimizing upper funnel campaigns for leads, middle funnel campaigns for micro conversions and end funnel campaigns for macro conversions.
Fortunately enough Google does have its own answer to that now. No more annoying fiddling with third-party tools or very expensive tools with Enterprise solutions – looking at your Search Ads 360 (formerly known as Doubleclick).
The answer to all your problems is: campaign-level conversion action sets. Ok, not to all your problems, but to some of them at least.
Dennis is going to give you exclusive insights how to utilize this new feature, which just became available in June 2019. He is utilizing conversion action sets to optimize campaigns for Homelike, a B2B marketplace renting out furnished apartments to business travelers. This deepdive will be filled with expert knowledge about how Smart Bidding with conversion action sets works, how to setup an optimal campaign structure and will compare the new method of setting these campaigns up in one account compared to different accounts in your MCC with shared conversions.
A separate registration for this Deep Dives is necessary due to the limited places.
If you wish to register, please send an email to firstname.lastname@example.org and don’t forget to indicate the Deep Dive you want to attend. We will notify you until September 23rd, 2019 at the latest, if you have a space.