3 Days packed with
Experts-Only SEO, GEO & PPC Tactics from around the world
SMX Advanced 2026 is a three-day experience designed for advanced search marketers.
Two days of advanced sessions across SEO, PPC, GEO and AI — followed by a dedicated Deep Dive Day for hands-on, expert-led learning.
It’s where strategic insights meet practical implementation. You’ll leave not just inspired, but equipped.
- Advanced
- Intimate
- Focused
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Why SMX Advanced Europe is worth attending in person
Online learning has never been stronger. That is exactly why an in-person event has to offer something different.
SMX Advanced Europe is built around the part of professional learning you cannot replay later: the follow-up question after a session, the comparison with someone running similar accounts at a different scale, the hallway conversation where people say what they would not put in a slide deck.
You come for advanced SEO, GEO and PPC content. You leave with sharper questions, better context, and the kind of peer exchange that only happens when senior search marketers are in the same room.
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Independent, vendor-agnostic search marketing content
SMX Advanced Europe is not backed by a software company or digital agency. It is not a product conference with a search track attached.
The programme is built independently, with one standard: does this session help experienced search marketers make better decisions?
That matters more than ever. SEO, GEO, PPC, AI search, automation and measurement are all shaped by platforms and tools with their own incentives. At SMX Advanced Europe, the agenda is not designed around what someone needs to sell. It is designed around the questions senior practitioners are trying to answer.
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Advanced SEO, GEO and PPC content for experienced practitioners
SMX Advanced Europe assumes fluency.
The sessions go into the technical, strategic and analytical problems senior search marketers are dealing with now: AI search visibility, LLM retrieval, indexation pressure, advanced bidding, Google Ads scripts, incrementality, measurement, automation, creative intelligence, content audits and reporting.
There is no “intro to PPC or SEO” energy here. No beginner frameworks stretched into expert sessions. The room is full of people managing serious sites, accounts, budgets and teams — so the content can go deeper from the start.
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Direct access to senior search marketing speakers
The speaker line-up is one of the strongest reasons to be in Berlin.
These are not just names on a programme. They are senior practitioners, technical specialists, product leaders and recognised experts working close to the problems the industry is trying to solve.
At SMX Advanced Europe, you are not limited to watching them on stage. You can ask your own follow-up question, compare notes during a roundtable, speak with them over coffee, or continue the conversation at dinner.
That access changes the value of a session. It turns expert content into something specific to your work.
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Peer exchange with people facing the same search problems
The network at SMX Advanced Europe is not generic conference networking.
It is structured around real search marketing problems. Roundtable discussions bring senior SEOs, GEO specialists, PPC leads, in-house teams and agency leaders together in small groups to compare what they are testing, what they trust, and where their current setup breaks.
The same spirit runs through the reception, Dinner with Friends, coffee breaks and informal conversations. Direct, honest exchange with people who understand the work is one of the core reasons attendees come back.
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Roundtables and Deep Dive Day for applied learning
SMX Advanced Europe is not only built around talks.
The roundtables create space for focused peer discussion on the questions senior search marketers are already working through: GEO measurement, brand visibility in LLMs, automation boundaries, incrementality, signal loss, AI-generated creative and more.
Deep Dive Day on 1 October goes further. These are full-day, hands-on workshops with expert facilitators, focused on practical implementation across topics such as Google Ads scripting and AI, technical SEO in an AI world, advanced Google Ads beyond search, and content auditing along the Messy Middle.
The arc is deliberate: inspiration, insight, then application.
Speakers
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