SMX Advanced Europe

September 30 - October 1, 2025 l Conference
September 29 l Workshops
Radisson Collection Hotel, Berlin

Name: SMX Advanced Europe
Start: 2025-09-30
End: 2025-10-01
Location: Radisson Collection Hotel, Berlin

Book your ticket by July 18 and save up to 400€!

Tickets Agenda Newsletter

Featured Speakers 2025

Ginny Marvin

Ads Product Liaison

Miles McNair

Co-founder PPC Mastery & Google Ads Specialist

Lily Ray

Senior Director, SEO & Head of Organic Research

Jason Paget

Senior Product Owner - SEO

Marty Weintraub

Co-Owner & Founder

Phil Nottingham

Founder

Lavall Chichester

More Speakers

2 Days packed with

Experts-Only SEO & PPC Tactics from around the world

SMX Advanced is coming back to Europe, designed exclusively for experienced search marketers. We don’t spend time on the basics! All sessions are fast-paced, Q&A-packed, always informative. This once-a-year event is your place to learn advanced SEO and PPC tactics. The event is held in English.

Advanced
Intimate
Focused

Independent and trusted

SMX isn’t backed by a software company or digital agency. It isn’t a customer event that dabbles with the occasional search topic. Our unbiased, vendor-agnostic content is designed to do one thing: Help you succeed. That’s our agenda.
Advanced content for experts

Fluent in search marketing? SMX Advanced dives into the deep end of SEO & PPC topics, with no dumbing-down. You’ll find many sessions that address some of the most complex issues in SEO and PPC.
Actionable Tactics

You’ll leave SMX Advanced armed with expert tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your business.
The network is powerful

Attendees. Speakers. Sponsors. Meet them all at both structured and informal networking events. You’ll make valuable and lasting connections, and walk away with a sense of solidarity with your professional community.

Your home, your community

SMX is the only industry event that’s 100% search marketing. We passionately believe that SEO and PPC deserve the spotlight. You’ll feel welcome and inspired in an environment that celebrates your work.
Innovative formats: Roundtable Discussions, Extended Q&A

In addition to our featured sessions and the SEO and PPC tracks you can also gain in depth knowledge and discuss specific topics in our Roundtables tracks. Roundtable discussions are led by experts. Here you can discuss highly relevant topics and challenges in small intimate groups. And we always plan for Q&A time to give you much more interaction directly with the speakers and other attendees.
Unique speaker line up

Why do we not have keynotes at SMX Advanced? Because every speaker at SMX Advanced is a keynote speaker. You will see and meet the best of the best. Many of these speakers are rarely seen at an event where you can meet and chat with them, never mind enjoying a dinner together.

Testimonials

Don't take our word for it. See what attendees think about SMX Advanced

Raphaël Pratx - Senior Technical SEO Manager - Pixum / Diginet GmbH

Great two days with great insights from experienced speaker. Leaving the conference with lots of new ideas and (ai)-solutions for my current tech seo topics.

Boris Pawlikowski - Productowner - dm drogerie markt

Intense, on point, and awesome possibilities to speak with presenters and collaborate.

Shaan Quadri - Web Analyst / PPC Specialist - AdmiralDirekt.de GmbH

SMX Advanced offered some serious input in the two days I attended and some updates that I could immediately work on.

Ula Jaminska - Search Supervisor - Underscore Marketing LLC

This conference delivers exactly what it promises: a wealth of expert knowledge and a surge of inspiration. The organization is top-notch, offering excellent networking opportunities with professionals from across Europe and the US, all eager to share their ideas and achievements. Unlike other events of this kind, there is absolutely no hidden advertising of products and tools. It's an event that no SEM expert should miss.

Kenichi Suzuki - Search Advocate - Faber Company Inc.

I can confidently say that SMX Advanced Europe is the top conference not just in Europe, but globally. The speakers are exceptional, and their presentations are packed with valuable, practical information. This conference is perfect for experienced SEOs who already have a strong skill set and deep knowledge.

Bo Pennings - Owner & CEO - Adventure Media Group

An educational and in-depth conference, especially if you've been in the business for a longer time.

Ana Mafalda Pereira - SEO Specialist - Mercedes-Benz.io

I had the pleasure of attending the SEO conference, and I not only learned valuable new insights but also left with a wealth of fresh ideas to test and explore in my work. The organizers did an excellent job, and I highly recommend this conference to anyone in the SEO field.

Philipp Marenne - SEO - Waldhirsch Marketing GmbH

SMX Advanced Europe is an outstanding conference for connecting with top-tier SEO experts from around the globe. The insightful presentations and the inspiring atmosphere make it a must-attend event. See you next year!

Amir Aron Habil - Head of Digital Marketing - thyssenkrupp

I have been to many events, but the SMX Advanced was really something different. Great speakers that openly shared their insights, amazing networking opportunities. Looking forward to the next SMX Advanced.

Jovan Savić - Head of e-Commerce & Online-Marketing - ARCOTEL Hotel AG

The insights, strategies, and networking opportunities I've gained at SMX have propelled my digital marketing efforts to new heights. It's not just an event; it's a doorway to the future of online marketing. What's truly gratifying is hearing from experts that the strategy and path I've been following for years are indeed the right ones. If you're serious about staying ahead in the digital landscape, SMX is an absolute must-attend.

Eva Bächmann - Online Marketing Manager - BAUR Versand GmbH

Kept what was promised - high quality!

Upasna Gautam - Ziff Davis

SMX Advanced was a professional gamechanger for me, and is truly in a league of its own when it comes to SEM conferences.

Francesco Cifardi - PPC Manager - Springer Nature Group

The place to be if you are in PPC!

Lisa Stadler - Performance Marketing Manager - karriere.at GmbH

SMX Advanced Europe is one of the few conferences where knowledge is shared on a very deep expert level. Impressive and super smart speakers, great atmosphere - I'll be back!

Milad Safaei - Google Discover Strategist - Promizer

Attending SMX Advanced Europe was a game-changer for me. The event provided an exceptional platform for networking with industry leaders and professionals, fostering invaluable connections. The cutting-edge content presented was truly remarkable, offering profound insights and strategies that have already proven instrumental in my digital marketing endeavours. I can confidently say that SMX Advanced Europe 2023 was a pivotal experience that elevated my knowledge and network in the ever-evolving world of search engine marketing.

Morten Bergestad - Department Director - Knowit Experience Artience

SMX Advanced is just that; advanced. Straight to the point, in-depth talks about topics that are highly relevant and that we all battle with each day in our business. Would highly recommend for anyone working with search.

Ulrika Viberg - CEO and Senior SEO - Unikorn

I attend SMX Advanced every year, to learn the new trends in search and dig deeper in the topics. This gives me the opportunity to better plan what to focus on for next year.

Some impressions

from SMX Advanced Europe 2024

While we are getting ready to announce our first speakers, take a look at our gallery

Advisory Board