Agenda 2022

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Thursday, September 29, 2022

Thursday

Thu

9:00 am

Thursday, September 29, 2022 9:00 am

Do you understand the Google ecosystem or are you stuck in the dark ages?

Speaker: Jes Scholz, Group CMO, Ringier

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 1

Thursday

Thu

10:30 am

Thursday, September 29, 2022 10:30 am

Your CMS is Holding You Back: How to Tap into Your CMS’s Potential to Support Exponential Growth

Speaker: Joanna Booth, Director Organic Growth, JobandTalent

Moderator: Dominic Woodman, Founder, Piped Out

Room:Saphir 1

Thursday, September 29, 2022 10:30 am

Account structure in the age of machine learning

Speaker: Martin Röttgerding, Managing Director and Head of PPC, Bloofusion

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Thursday

Thu

11:20 am

Thursday, September 29, 2022 11:20 am

Algorithm updates: Method and Madness

Speaker: Tom Capper, Senior Search Scientist, Moz

Moderator: Alexander Holl, CEO, 121WATT

Room:Saphir 1

Thursday, September 29, 2022 11:20 am

The New Era Of Human-Focused SEM

Speaker: Aaron Levy, VP of SEM, Tinuiti

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Thursday

Thu

1:30 pm

Thursday, September 29, 2022 1:30 pm

Enough with the theory! Advanced Search Marketers, here are 10 things you can do with server side tagging

Speaker: Simo Ahava, Partner, Senior Data Advocate, 8-bit-sheep

Moderator: Alexander Holl, CEO, 121WATT

Room:Saphir 1

Thursday, September 29, 2022 1:30 pm

Performance Max – Time for results

Speaker: Pauline Jakober, Founder & CEO, Group Twenty Seven

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Thursday

Thu

2:20 pm

Thursday, September 29, 2022 2:20 pm

Getting more out of SEO data

Speaker: Dominic Woodman, Founder, Piped Out

Moderator: Alexander Holl, CEO, 121WATT

Room:Saphir 1

Thursday, September 29, 2022 2:20 pm

The end of underspending and overspending: how to successfully scale your budget

Speaker: Navah Hopkins, President, Navah Hopkins LLC

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Thursday

Thu

3:35 pm

Thursday, September 29, 2022 3:35 pm

Synthetic Search – When search results are created on demand

Speaker: Tom Anthony, CTO, SearchPilot

Moderator: Alexander Holl, CEO, 121WATT

Room:Saphir 1

Thursday, September 29, 2022 3:35 pm

Your raw data is ready! What about you? An introduction to analytics engineering for marketers

Speaker: Christopher Gutknecht, Head of Acquisition & Optimization, bergzeit

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Thursday

Thu

4:30 pm

Thursday, September 29, 2022 4:30 pm

Marketing to machines

Speaker: Jono Alderson, Special Ops, Yoast

Moderator: Dominic Woodman, Founder, Piped Out

Room:Saphir 1

Thursday, September 29, 2022 4:30 pm

Cheating Google Ads Automation by combining the power of Google Ads Scripts and Google’s AI

Speaker: Nils Rooijmans, Search Consultant, Water Cooler Topic

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Friday, September 30, 2022

Friday

Fri

9:00 am

Friday, September 30, 2022 9:00 am

The Engineer Playbook to Enterprise SEO

Speaker: Jordan Koene, Strategist and Advisor, Searchmetrics

Moderator: Dominic Woodman, Founder, Piped Out

Room:Saphir 1

Friday, September 30, 2022 9:00 am

Back to high quality traffic! How to rethink automation and stop the worry about traffic volume

Speaker: Lucy Lučka Nemeš, Data Strategist, Publicis Sapient

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Friday

Fri

10:30 am

Friday, September 30, 2022 10:30 am

Hi, could you quickly send me a forecast you’ll regret later?

Speaker: Robin Lord, Head of Innovation, Aira

Moderator: Dominic Woodman, Founder, Piped Out

Room:Saphir 1

Friday, September 30, 2022 10:30 am

Feeding Data to Automation: In-house Teams’ Secret Sauce to Google Ads

Speaker: Andrew Lolk, Founder & CEO

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Friday

Fri

11:20 am

Friday, September 30, 2022 11:20 am

Good from far, but far from good – How to use waterfall charts to resolve the most common misconceptions affecting site performance

Speakers: Lisa Fellinger, Teamlead SEO, The Boutique Agency Alin Radulescu, Online Marketing Consultant

Moderator: Dominic Woodman, Founder, Piped Out

Room:Saphir 1

Friday, September 30, 2022 11:20 am

How to get the most out of the agency-advertiser relationship

Speaker: Wijnand Meijer, Co-Founder & CEO, TrueClicks

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Friday

Fri

1:30 pm

Friday, September 30, 2022 1:30 pm

Next level internal linking: the most underestimated, yet most powerful SEO field

Speaker: Johan von Hülsen, SEO and Founder, Wingmen Online Marketing

Moderator: Jordan Koene, Strategist and Advisor, Searchmetrics

Room:Saphir 1

Friday, September 30, 2022 1:30 pm

Incrementality Test: The bridge between maths and marketing

Speaker: Alejandro Jimenez Munoz, Data Analyst, Booster Box

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Friday

Fri

3:00 pm

Friday, September 30, 2022 3:00 pm

Auditing new JavaScript websites under development

Speaker: Ulrika Viberg, Agency Owner and Senior SEO Unikorn, Unikorn

Moderator: Jordan Koene, Strategist and Advisor, Searchmetrics

Room:Saphir 1

Friday, September 30, 2022 3:00 pm

Advanced social media marketing strategies or how to use the back door for brand awareness, customers and relevant leads

Speaker: Veronika Höller, Global Senior SEO-Manager, CompuGroup Medical

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 2+3

Friday

Fri

3:50 pm

Friday, September 30, 2022 3:50 pm

Neuro-Loyalty: The Better Way to Attract and Keep Great Customers

Speaker: Roger Dooley, Author, “Brainfluence: 100 Ways to Persuade & Convince Consumers with Neuromarketing”

Moderator: Timon Hartung, CEO, apexmedia.de

Room:Saphir 1

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