Agenda 2021

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All times are Central Europe Summer Time (CEST/UTC+2)

Monday, June 21, 2021

Monday

Mon

9:00 am

Monday, June 21, 2021 9:00 am

Virtual coffee roundtables

Monday

Mon

10:00 am

Monday, June 21, 2021 10:00 am

How to build (and maintain) a perfect website – live from York

Speaker: Jono Alderson, Special Ops, Yoast

Monday

Mon

11:15 am

Monday, June 21, 2021 11:15 am

Web Vital Investigations: Who’s suffering, who’s winning, and what about me? – live from ...

Speaker: Izzi Smith, Technical SEO Analyst, Ryte

Monday, June 21, 2021 11:15 am

A Hands-On Guide to Finding the Right Automation Levers For Your Accounts Without Giving Up Too ...

Speaker: Julia Riml, Head of PPC, Peak Ace

Monday

Mon

1:00 pm

Monday, June 21, 2021 1:00 pm

Migrating an old to a new website while keeping your SEO performance: Strategies on how not to fail ...

Speaker: Sara Clifton, Founder & Senior Strategist, Search Integration Sweden AB

Monday, June 21, 2021 1:00 pm

Building a marketing data warehouse from scratch – live from our hub in Munich

Speaker: Christopher Gutknecht, Head of Acquisition & Optimization, bergzeit

Monday

Mon

2:05 pm

Monday, June 21, 2021 2:05 pm

Most valuable time ever: Speed Networking for all attendees – virtual and on site in the hubs! Don’t miss it!

Monday

Mon

3:00 pm

Monday, June 21, 2021 3:00 pm

An introduction to HTTP/3 for SEOs

Speaker: Tom Anthony, VP Product, SearchPilot

Monday, June 21, 2021 3:00 pm

Insights from Google Ads Tests – live from Washington DC

Speaker: Brad Geddes, Co-Founder, Adalysis

Monday

Mon

4:05 pm

Monday, June 21, 2021 4:05 pm

How to beat your biggest competitor: Google – live from New York

Speaker: Mike King, Founder and Digital Marketing Consultant, iPullRank

Tuesday, June 22, 2021

Tuesday

Tue

8:45 am

Tuesday, June 22, 2021 8:45 am

Virtual coffee roundtables

Tuesday

Tue

9:15 am

Tuesday, June 22, 2021 9:15 am

Welcome by Rising Media

Tuesday

Tue

9:30 am

Tuesday, June 22, 2021 9:30 am

SEO Experiments – live from Brisbane

Speaker: Dan Petrovic, Director, DEJAN Marketing

Tuesday, June 22, 2021 9:30 am

Exploring better ways to allocate your marketing budget and make friends in the finance team ...

Speaker: Mantas Gudaukas, Head of Performance, Pierce AB

Tuesday

Tue

10:45 am

Tuesday, June 22, 2021 10:45 am

5 (Tech-) SEO Hacks You Never Knew Existed – live from our hub in Berlin

Speaker: Bastian Grimm, Director Organic Search, Peak Ace AG

Tuesday, June 22, 2021 10:45 am

Next level Data Driven Attribution: How to setup Real Time Marketing Attribution – live from ...

Speakers: Patrick Mohr, Managing Partner, mohrstade Marcus Stade, Head of Analytics / Partner, mohrstade

Tuesday

Tue

11:50 am

Tuesday, June 22, 2021 11:50 am

Challenges of building a search engine like Web Rendering Service

Speaker: Giacomo Zecchini, Technical Director

Tuesday, June 22, 2021 11:50 am

ROAS is dead. Welcome FUMOAS (Future Margin on Ad Spend)

Speaker: Gianluca Binelli, Founder, Booster Box

Tuesday

Tue

1:15 pm

Tuesday, June 22, 2021 1:15 pm

SEO Stakeholder Management: Secrets to Manage and Evangelize SEO in Your Organization (Sponsored ...

Speakers: Jordan Koene, Searchmetrics’ Strategist and Advisor, Searchmetrics Tyson Stockton, VP Client & Account Management US, Searchmetrics

Tuesday, June 22, 2021 1:15 pm

Google Ads Advanced Optimisation Tools – live from our hub in London

Speaker: Tom Price, Digital Director, Noble Performs

Tuesday

Tue

1:50 pm

Tuesday, June 22, 2021 1:50 pm

In the search engine marketplace there are new disruptive initiatives that offering new options for ...

Speaker: Fernando Garcia Calvo, Deputy Director Petal Search Europe

Tuesday, June 22, 2021 1:50 pm

Beyond Click Metrics: Google Shopping Meets Business Intelligence – live from Linz

Speaker: Mike Ryan, Head of Retail Insights, Smarter Ecommerce

Tuesday

Tue

2:25 pm

Tuesday, June 22, 2021 2:25 pm

SEO and PPC Roundtable Discussions

Speakers: Julia Thoenes, International Account Director, morefire Martin Röttgerding, Managing Director and Head of PPC, Bloofusion Nicole Treipl, Head of SEO & Content, BlueGlass Bartosz Góralewicz, CEO, Onely Jono Alderson, Special Ops, Yoast

Tuesday

Tue

3:30 pm

Tuesday, June 22, 2021 3:30 pm

Ask me anything on Core Web Vitals

Speakers: Martin Splitt, Developer Advocate, Webmaster Trends Analyst Team, Google Switzerland Marcus Tober, Founder and Chief Evangelist, Searchmetrics GmbH

Tuesday, June 22, 2021 3:30 pm

Advanced Technics in Google Ads scripts

Speaker: Dmytro Tonkikh, Founder, chiliad

Tuesday

Tue

4:20 pm

Tuesday, June 22, 2021 4:20 pm

The search and advertising ecosystem: a holistic view and outlook

Speaker: Philipp Klöckner, External Search Consultant, Rocket Internet

All times are Central Europe Summer Time (CEST/UTC+2)
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