Agenda 2019

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    Date:

    Tuesday, Oct 1, 2019

    Time:

    11:20 am

    Track:

    Behemoth SEO: Search Strategy for Really Big Websites

    If content is king, are content aggregators emperors? Or are millions of documents with no original content a huge threat to your SEO performance? Learn about the specific challenges of huge aggregation websites such as marketplaces, classifieds sites and vertical search engines. Large scale SEO begins when adding a few lines of content just doesn’t do the job anymore. Scalable content curation, crawl budget optimisation, algorithmic internal linking and a quality-driven indexation policy are key to the success of some of the biggest multi-national websites of the world. Expect scalable and efficient best practises to optimize huge websites or help smaller websites to become one.

    Sep 30, 20198:00 am

    Registration and Coffee

    Room:Room 1

    Date:

    Monday, Sep 30, 2019

    Time:

    8:00 am

    Room:

    Room 1

    Registration and Coffee

    Say hi to you peers and enjoy some coffee and a breakfast snack

    Date:

    Monday, Sep 30, 2019

    Time:

    9:00 am

    Room:

    Room 1

    The Great UX Debate: What Google Says vs What Google Does

    We know that Google says it wants to deliver websites with stellar UX (user experience) to searchers. We know some of the ways that they seek to do that, but there is also a lot of debate and controversy in this area. In this presentation, Will is going to bring together all of the things we know with things we suspect, and give you actionable advice on what it means for your search strategy.

    Sep 30, 201910:00 am

    Coffee Break

    Date:

    Monday, Sep 30, 2019

    Time:

    10:00 am

    Coffee Break

    Refuel @SMX Advanced

    Date:

    Monday, Sep 30, 2019

    Time:

    10:30 am

    Track:

    Data-Driven Technical SEO: Merging your Crawl, Analytics & Logfile Data for Better SEO

    In this advanced technical SEO session, Bastian will demonstrate why incorporating server logfiles and their evaluation into your SEO strategy is a very(!) worthwhile process. Many SEOs still underestimate the huge potential of log file analysis. However, especially when combined with web crawl data and enriched with data points from Google’s Search Console and Analytics, intelligent optimisation measures can be established on this basis. Bastian will present the best procedures, reports and tools for data interpretation and has a surprise in his store exclusively for the advanced SMX visitors!
    Bastian will also help to answer the following questions:

    • What are the “must-have” reports/dashboards that I should set up or use when working with logfile data?
    • Based purely on the logfiles, how can you see which of your pages are particularly suitable for internal linking?
    • Which software solution/tool is “the right one” for you/your team/your website(s) and what are the necessary requirements for a successful, continuous process?

    Date:

    Monday, Sep 30, 2019

    Time:

    10:30 am

    Track:

    How to Manage Your PPC Account at Scale

    Managing a few hundred ad groups is much different than managing thousands or tens of thousands of ad groups. You can’t look at the data for every single ad group when you have thousands of them. No one can write a million ads by hand. To properly evaluate and manage very large accounts, you need specific strategies for building accounts, and managing your data across large sets of search terms, audiences, ad tests and more. You also need to think about additional time and resource to manage the structure. In this session, Brad Geddes, probably one of the most experienced (Very) Large Scale PPC experts world wide will take a look into how large enterprise accounts effectively build and manage accounts at scale so you employ these strategies for your own accounts.

    Sep 30, 201911:15 am

    Short Break

    Date:

    Monday, Sep 30, 2019

    Time:

    11:15 am

    Short Break

    Clear your head for minute, grab a coffee and let us continue with advanced SEO and PPC techniques

    Date:

    Monday, Sep 30, 2019

    Time:

    11:20 am

    Speakers

    Jes Scholz

    Track:

    Giving Robots an All Access Pass – Tags, Sitemaps & API Indexing

    Optimising crawl budget and encouraging search engine indexation are concepts most SEOs are familiar. But the devil is in the details. Especially as best practices have significantly altered in recent years and will do so again with the introduction of indexing APIs by both Google and Bing. Should you control spiders with robots directives? Or optimise XML sitemaps? Or submit via the APIs? Or just let Google figure it out? In this session, we delve into the optimal way to get your content into search engines fast.

    Date:

    Monday, Sep 30, 2019

    Time:

    11:20 am

    Track:

    When to Use Machine Learning for Your Own PPC Campaign Management: A Hands-On Guide

    In this session, Christopher will show how cloud-based APIs and python libraries can help with ‘harder-to-solve’ PPC problems such as search term understanding, campaign association, grouping of keywords, extension automation etc. Most solutions involve a machine learning component, whether it’s a directly consumable API or a service that can be easily trained. All use cases will be accompanied by code and documentation to apply it to your own PPC accounts. On the other hand, there are plenty of automation tasks that can be solved with rule-based approaches, Christopher will share a decision framework to make that call. A basic understanding of Javascript and Python is not necessary for this talk, but helpful – essential is a willingness to get active in the field of PPC automation and start building your own tools in your team. Being in full control of your automation stack is crucial for 2019 and beyond. Machine learning tools are no longer reserved for scientists and engineers: they can be leveraged by any marketer with a basic tech understanding.

    Sep 30, 201912:05 pm

    Lunch Break

    Date:

    Monday, Sep 30, 2019

    Time:

    12:05 pm

    Lunch Break

    Eat, drink, learn, repeat

    Date:

    Monday, Sep 30, 2019

    Time:

    1:30 pm

    Speakers

    Simo Ahava

    Track:

    Do-it-Yourself – A Walkthrough of Tooling on the Google Cloud Platform

    Google Cloud Platform (GCP) has impressive scale at a very affordable price. In fact, by simply utilizing the free tiers of its components, you can build value-adding components in the cloud, and produce data and results that are typically offered at a price point of thousands of dollars a year by proprietary tools.

    Being a huge fan and advocate of the Google Cloud Platform, Simo wants to show you how simply by leveraging existing components and open-source libraries, you can very quickly build your own tools for auditing your website performance, for crawling the links and files of your website, and for storing all that data in data warehouses like BigQuery, ready for extraction, analysis, or visualization in Google Data Studio, for example.

    This talk should inspire you to look at cloud computing as a potential future roadmap for how your organization approaches tooling and the subscription to SaaS services. The potential of GCP is incredible especially for those who take their website performance and search engine optimization efforts seriously.

    Date:

    Monday, Sep 30, 2019

    Time:

    3:35 pm

    Track:

    Customized Ads = Greater Ads

    Coming Soon

    Sep 30, 20192:15 pm

    Short Break

    Date:

    Monday, Sep 30, 2019

    Time:

    2:15 pm

    Short Break

    Grab a coffee and reboot!

    Track:

    Sep 30, 20192:20 pm

    Coming Soon

    Speakers: Tom Anthony, Head of R&D, Distilled

    Date:

    Monday, Sep 30, 2019

    Time:

    2:20 pm

    Track:

    Coming Soon

    Date:

    Tuesday, Oct 1, 2019

    Time:

    10:30 am

    Track:

    Aligning Your Marketing With Your Customer’s Journey

    In today’s challenging marketing world, the ability to align messaging across channels, segment your best performing audiences and create cohesive journey-mapping from awareness through sales is critical for success. It’s especially challenging because getting it right means closely collaborating and coordinating with multiple departments and stakeholders. In this session, you’ll learn how to get in step with your customers (and your team) as they follow their own paths toward interest, engagement and conversion.

    Sep 30, 20193:05 pm

    Coffee Break

    Date:

    Monday, Sep 30, 2019

    Time:

    3:05 pm

    Coffee Break

    Date:

    Monday, Sep 30, 2019

    Time:

    3:35 pm

    Speakers

    Max Prin

    Track:

    PWAMP: The Definition of Mobile-Friendly SEO

    How can Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) work together to create an optimal user experience, from search to conversion? During that session I’d like to focus on integrating AMP with PWA on the same URLs and how such implementation benefits users and search engines. Having both technologies/frameworks sharing a unique set of URLs makes search engines’ crawling and indexing much easier and straightforward. No need to deal with canonical tags, alternate tags and other signals to establish relationships between similar documents: there is only one document per piece of content.

    I’ll go into the details of how to technically getting the best out of both worlds: the speed of AMP from the search results and the functionalities of PWA for UX, engagement and conversion. While keeping the site “SEO friendly”, in the mobile-first index context

    Date:

    Monday, Sep 30, 2019

    Time:

    1:30 pm

    Track:

    A Modern Marriage: Consumers and Advertising or how Advertising in the New World can be Successful and Fun

    We are so resistant to ads today that we install ad blockers, DVR our shows to fast forward ads and have developed banner blindness. But it wasn’t always like this. As a kid, most of us loved watching commercials. They were clever, fun, and most importantly not as omnipresent or intrusive. So how can you make advertising something people are going to want to consume? How can we prove to our audience, that advertising has so much value and purpose in helping us discover new things? With rapid advances in technology and consumer expectations, the result is that even average quality advertising will not pass. We need to get really, really good. In this session Purna will talk you through the concepts you must embrace to have a sustainable happy relationship with you audience – it’s time for some marriage therapy.

    Sep 30, 20194:25 pm

    Short Break

    Date:

    Monday, Sep 30, 2019

    Time:

    4:25 pm

    Short Break

    Date:

    Monday, Sep 30, 2019

    Time:

    4:30 pm

    Speakers

    Simo Ahava

    The Data Must Flow – Making Data Quality Everyone’s Business

    It’s tempting to think of “data” and “analytics” as something confined to specific roles in the organization (usually an “analyst” or “data scientist/engineer”). It’s part of human nature – we tend to emphasize the mandates of our job descriptions rather than look at the organization as something greater than the sum of its parts. This type of tunnel-vision is why silos are born, and why communication structures in organizations are so fragile.

    In this talk, Simo will walk you through his theories and insights on how data is exceptional in that it doesn’t respect job titles, silos, communication breakdowns, or any other artificial barrier erected by human laziness. The data must flow through the organization, and it will, regardless of how many roadblocks people unintentionally raise in its path. Because of this, the quality of data produced and processed by the organization becomes a direct product of the healthiness of the organization’s communication structures and ability to break down the silos created by rigid hierarchies.

    Simo will show you how communication structures have a direct impact on the data collected by the organization, and he will share methods from the agile playbook on how to break down those silos and start healing the relationships within the organization. This therapeutic session should inspire you to think beyond your job title, to develop empathy that breaks down stereotypes, and to approach data with humility and respect, in order to get data quality up to par with what the organization is truly capable of.

    Date:

    Monday, Sep 30, 2019

    Time:

    5:30 pm

    Networking Reception in Exhibit Hall

    Date:

    Monday, Sep 30, 2019

    Time:

    6:30 pm

    Dinner for all Attendees and Speakers

    Oct 1, 20198:30 am

    Morning Coffee

    Date:

    Tuesday, Oct 1, 2019

    Time:

    8:30 am

    Morning Coffee

    Date:

    Tuesday, Oct 1, 2019

    Time:

    9:00 am

    Level Up Your Reporting with Google Data Studio

    Google Data Studio is a useful (and free!) reporting platform, but most reports only scratch the surface of what’s possible. In this session, you’ll learn… yes it’s a cliffhanger and the reason is that this session is going to bring you up to date with the latest and most important features you need to know if you are an advanced search marketer who wants to take it up one level. And because the Google Data Studio of today won’t be the same Google Data Studio in fall 2019, we will update this session description only shortly before the event. Stay tuned!

    Oct 1, 201910:00 am

    Coffee Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    10:00 am

    Coffee Break

    Date:

    Monday, Sep 30, 2019

    Time:

    2:20 pm

    Track:

    ​How to Automate Search Term Reports

    Search term reports optimization can be a tedious process. A PPC Specialist will invest many hours do dive in into each campaigns trying to extract the most and worst performing keywords. In this presentation, we will share how the heavy lifting of the Search Term report can be automated and how technology can help to identify trends invisible to the human eye.

    Oct 1, 201911:15 am

    Short Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    11:15 am

    Short Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    10:30 am

    Speakers

    Izzi Smith

    Track:

    Large Scale Local SEO

    Izzi and her team work inhouse on Local SEO for many of the Sixt 100 worldwide countries. As this is such a huge traffic and revenue driver for Sixt, they have many past and ongoing Local SEO projects. In this session you get rare insights and a true inhouse perspective, no matter at what size your local campaigns are. You will see case studies and advice regarding listing management, review & reputation management, working cross-department with operational staff, optimising with local features such as Posts, Q&As, etc. and a lot more.

    Date:

    Tuesday, Oct 1, 2019

    Time:

    11:20 am

    Track:

    Shopping: The Process of Reducing SKUs (Stock Keeping Unit) to Increase Overall ROI

    Everybody who is selling online knows, that there is a lot of duplication of the same queries generating impressions across many products and some are very ineffective. What is there was a replicable process focusing on product minimisation while showing more and more items with better seller ratings? In this session David will take a Deep Dive into merging common feed optimisation techniques with advanced ones to game the system and increase ROI while minimising costs caused by SKUs.

    Oct 1, 201912:05 pm

    Lunch Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    12:05 pm

    Lunch Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    1:30 pm

    Track:

    YouTube Optimisation Tips for the Advanced SEO

    Aleyda is one the most known SEOs in the international scene and she has been sharing knowledge for years. Now she has launched Crawling Mondays, a weekly video series. In this session you’ll learn from her experience optimizing her own Youtube video channel, sharing practical tips of the actions and tests she has done, what has worked, what hasn’t, the tools she has used and practical tips with examples to grow your Youtube’s videos rankings, views and engagement to help you achieve your video marketing goals.

    Date:

    Tuesday, Oct 1, 2019

    Time:

    2:20 pm

    Track:

    Are Audiences the New Keywords?

    Does it seem like Google might be trying to kill off the keyword? Google seems to be allowing a decline in keyword importance through new features, these include voice searching, machine learning, recent changes to Adwords including ‘Exact-ish match keywords’. This is in contrast to their investment in new audience features with detailed demographics, in market audience and life events all arriving in our accounts to give Google increased sophistication in prospecting capabilities. This talk digs into the new audiences with advice on setup and management, including automation and with case studies on how to make the most of their capabilities and integrate in to wider audience strategies. Will the keyword survive the shakeup or are we going to have to learn a whole new set of PPC rules?

    Oct 1, 20192:15 pm

    Short Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    2:15 pm

    Short Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    2:20 pm

    Track:

    Optimizing for Accessibility + SEO

    Accessibility experts optimize site code for screen readers. SEOs optimize site code for search engines. In both cases, we’re optimizing so crawlers can understand the content of page and the context of its elements, and oftentimes we’re optimizing the same tags. Accessibility optimization is a different ballgame than SEO, but when they overlap, how can we play well together, to satisfy the needs of both screen readers and search engines?

    Date:

    Tuesday, Oct 1, 2019

    Time:

    1:30 pm

    Track:

    Google Ads Script + Google APPs scripts + Big Query + Datastudio = Magic!

    We all know, Google Ads Scripts are amazing and a perfect base to automate your accounts. However, there are many limitations. But fear not – there is so much more that you can get out of Google Ads Scripts if you know how to combine it with additional services. In this session Marcel will show you some best practices, he and his team are are using to scale accounts such as Airbnb via scripts. He will show you how to use additional services like Google Apps Scripts to connect more data points, Google Big Query to store and process big data (including some machine learning features) and Google Data Studio to give scripts data a user friendly interface. And of course you will walk out of the room with at least two scripts, that are not even public so far, that you can use for your own accounts.

    Oct 1, 20193:00 pm

    Coffee Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    3:00 pm

    Coffee Break

    Track:

    Oct 1, 20193:30 pm

    Coming Soon

    Date:

    Tuesday, Oct 1, 2019

    Time:

    3:30 pm

    Track:

    Coming Soon

    Date:

    Tuesday, Oct 1, 2019

    Time:

    3:30 pm

    Track:

    How to Work with New Google Ads API via Ads Scripts

    In contrast to scripts, the Ad(word)s API has always had an intimidatingly complex setup for PPC specialists. With Dmytro’s innovative approach via scripts, this is changing: you will learn how to access powerful Ads API features via the simplicity of the Ads scripts environment. With a step-by-step tutorial, Dmytro will walk you through the necessary components to get you started and show several hands-on use cases such as IP exclusion. He will also demonstrate cases that are not natively possible via scripts methods, such as price extensions updating, using 3rd party libraries in the scripts and other useful tips and tricks!

    In short: in this session Dmytro will show you working examples, sharing how he works with Google Ads API via Google Ads scripts in his own accounts and which account structure you need to use all these new opportunities.

    Oct 1, 20194:15 pm

    Short Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    4:15 pm

    Short Break

    Date:

    Tuesday, Oct 1, 2019

    Time:

    4:20 pm

    What Happens When Everybody’s Website is Fixed?

    We spend huge amounts of time and energy fixing and improving things. We correct errors and omissions, maintain websites, reduce errors, improve quality, fight fires, chase budget, reduce waste and inefficiency.  We compete on “how can I make this website, this advert, this content, this page, better than my competitor’s?”. We seek out marginal, incremental gains, to make our campaigns and pages ‘less bad’, or, ‘good enough’. What happens when all of this is no longer necessary? What happens to us, when things aren’t broken? When everybody’s website is perfect? We need to start thinking about what digital marketing means in a world where the playing fields are levelled, and when Google sees and knows everything about our content and our businesses, and all barriers to competition are removed. Projects like AMP, Schema, and WordPress’ Gutenberg editor are the tip of the iceberg on their quest towards the standardisation of the web – and their momentum is now unstoppable. Tomorrow, everything changes. What’s the plan? What are the alternatives? What do we do? We need to decide what we become, when we stop fixing our platforms, and when the real competition begins.

    Oct 1, 20195:15 pm

    End of SMX Advanced Europe

    Date:

    Tuesday, Oct 1, 2019

    Time:

    5:15 pm

    End of SMX Advanced Europe

    Dmytro Tonkikh

    Role:

    PPC Automation specialist, Flatfy.com

    Company:

    Flatfy.com

    Bio:

    Dmytro Tonkikh is a PPC Automation specialist at Flatfy.com and ЛУН.  Flatfy.com provides best-in-class real estate search services in 30 countries around the world.  ЛУН is the parent brand of Flatfy.com, based in Kyiv, Ukraine. Dmytro has written posts for SemRushhabr.com and also has a telegram channel with his own Google Ads Scripts tips and tricks. His passion is creating simple, but effective custom Google Ads scripts for campaign management, performance and reporting.

    Marcel Prothmann

    Role:

    President Paid Search

    Bio:

    Marcel Prothmann verantwortet bei der Peak Ace AG als „VP Paid Search“ den Bereich der bezahlten Suche und kann auf über zehn Jahre Erfahrung im Onlinemarketing zurückblicken. Anfangs war er für einen Onlineshop tätig, hat aber schnell gemerkt, dass die Sicht auf viele und unterschiedliche Kundenaccounts in einer Agentur spannender und vielfältiger ist. Mit viel Einsatz und Spaß arbeitet Marcel mit seinem Team sehr erfolgreich an großen und kleinen SEA-Accounts und freut sich mit seinen Kunden, wenn die vielen Regler und Schalter zu der gewünschten Performance im Kundenkonto führen. Sein Motto ist: Performance in der Suchmaschinenmarketing ist Fleißarbeit.

    Leo Jennings

    Role:

    Chief Commercial Officer, Brainlabs

    Company:

    Brainlabs

    Bio:

    Leo Jennings is Chief Commercial Officer at Brainlabs, a PPC agency and technology provider that’s out to change the future of advertising.  Along with her team she develops strategy to take already sophisticated advertisers to the next level, and has worked on briefs for clients including F1, Domino’s, Expedia, and Amex. After joining a team of 30 people in 2016 Leo has helped to grow Brainlabs to over 200 employees, as well as winning “Agency of the Year” at Masters of Marketing two years running and topping the Deloitte Tech Fast 50. Leo has previously spoken at Google, SearchLove Boston and PPC Chat Live on a wide range of topics from testing to attribution. She unconditionally loves testing and automation, but hates the overuse of the “AI” buzzword. She is the proud holder of the Brainlabs award for “Worst Selfie”.

    Koos Hoeijmakers

    Role:

    SEA Automation & Innovation Lead, Greenhouse

    Company:

    Greenhouse

    Bio:

    Koos Hoeijmakers is SEA Automation & Innovation Lead at Greenhouse based in Eindhoven (part of GroupM).

    He first started in automation at an online pure player by managing accounts for 29 different countries. Now working together with well-known companies in the Netherlands to outperform their campaigns with a strong focus on automation.

    With his in-house and agency experience he translates data into actions and loves to work on scalable solutions that add value to the digital strategies of the clients of the Greenhouse and GroupM.

    Will Critchlow

    Role:

    CEO, Distilled

    Company:

    Distilled

    Bio:

    Will Critchlow is CEO of Distilled – a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK, produces the popular online training platform DistilledU, and runs the SEO split-testing platform DistilledODN.

    David Walker

    Role:

    CEO & Co-Founder, Segmatic

    Bio:

    Dave Walker is CEO & Co-Founder of Segmatic, an all-in-one Paid Search platform that delivers averages of 400% increases in ROI. The Segmatic team & platform boast a number of high profile clients including 2K Games, Photobox, T.M. Lewin, Betfair, and Volusion.

    Dave is an experienced speaker, having spoken at SMX, HeroConf, & AdWorld on advanced PPC strategies. Before founding Segmatic, he worked for Paddy Power as head of Conversion Optimisation and Advanced Paid Search Automation.

    Michelle Morgan

    Role:

    Director of Client Services, Clix Marketing

    Bio:

    Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 8 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf, and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, AdStage, and more. Follow Michelle on Twitter and connect on LinkedIn.

    Marco Frighetto

    Role:

    Head of Product, Booster Box

    Bio:

    Marco Frighetto is Head of Product and Senior Account Director at Booster Box, a Performance Agency specialised in Scientific Marketing based in the heart of Tuscany, the sunny Pietrasanta. Bringing together a team of nerds and entrepreneurial marketers, Booster Box has been crafting tech that unleashes PPC performance through data. Marco and his team are working hard to create a better world for every PPC marketer, fully automating all those boring and repetitive procedures. He is deeply in love with hats, mountains & spreadsheets, of course 🙂

    Laura Lippay

    Role:

    SEO Lead, Comcast

    Bio:

    With an eye for the big picture and a history in increasing online visibility for some of the largest brands on the internet, Laura has focused on integrated search, social and content strategy for Fortune 500 & 1000, enterprise and agencies for well over 10 years. Laura is a marketing exec based in the Silicon Valley and held previous roles that include Technical Marketing Director for Yahoo Media, SEO Specialist for CNET and various consultancies. Laura’s web development background lends a unique technical balance to her perspective on internet marketing, bridging gaps between marketing and development teams in order to provide an integrative, comprehensive solutions to online visibility.

    On the side, Laura mountainbikes, snowboards and follows the revolutionary technological innovations in biologically–embedded interfaces (such as Brain-Computer Interfaces
    (BCI)) that will change the face of marketing communication in the near future.

    Laura is a speaker at marketing and tech conferences around the globe, CEO of SEOgadget’s first US operations in San Francisco, an SEOmoz Associate, and an advisor to various online endeavors.

    Max Prin

    Role:

    Head of Technical SEO, Merkle

    Bio:

    Max Prin is the Head of Technical SEO at Merkle. The SEO technical team ensures the accuracy, feasibility and scalability of the agency’s technical recommendations. Max supports Merkle’s SEO department by developing SEO best practices, tools and processes through research and testing. Max is also in charge of developing and publishing TechnicalSEO.com.

    Aleyda Solis

    Role:

    International SEO Consultant, Orainti

    Bio:

    Aleyda Solis is an International SEO Consultant and founder of boutique SEO consultancy Orainti, speaker at +100 conferences in 20 countries in English and Spanish, author of “SEO, Las Claves Esenciales”, host of the YouTube SEO video series, Crawling Mondays; and co-founder of Remoters, a resource site for remote based professionals, organizations and digital nomads.

    Aleyda has been awarded as the European Search Personality of the Year in 2018, included in Forbes top 10 online marketing experts to follow, in Hubspot as one of the 59 Female Marketing and Growth Experts You Should be Following, interviewed in publications such as The Huffington Post and contributed for Think With Google.

    Simo Ahava

    Role:

    Partner & Co-founder, 8-bit-sheep

    Bio:

    Simo Ahava is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. He is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

    Simo is a partner and co-founder at 8-bit-sheep. He also writes a popular blog on all things Google Analytics and Google Tag Manager development at www.simoahava.com. An experienced speaker and prolific blogger, Simo can be seen and heard in conferences, product forums, support communities, and developer meet-ups alike.

    Dana DiTomaso

    Role:

    President & Partner, Kick Point

    Bio:

    Dana is President & Partner at Kick Point, where she helps people and teams do better marketing. After working with clients of all sizes for the last 19 years, Dana knows that our industry has an accountability problem. She’s now teaching people how to better communicate how they bring value, and then deliver that value to their organizations. Dana speaks at conferences around the world about reporting and analytics, SEO, and brand building. In her spare time, Dana is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.

    Purna Virji

    Role:

    Senior Manager of Global Engagement, Microsoft

    Bio:

    Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. In 2016 she was named by PPC Hero as the #1 Most Influential Expert in the world. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef and amateur knitter.

    Jens Fauldrath

    Role:

    Founder and CEO, get:traction GmbH

    Bio:

    Jens Fauldrath is founder and managing director of get:traction GmbH. He supports his clients in the development, implementation and realisation of their SEO strategy. Prior to that, he managed takevalue Consulting GmbH from 2012-2016. From 2008 to 2012 he also built up and led the SEO team of Deutsche Telekom AG P&I. Jens is a lecturer in search engine marketing at Darmstadt University of Applied Sciences and a member of the SEO expert advisory board and the executive board of the BVDW’s Search focus group. He also runs the German podcast network for online marketing podcasts, www.termfrequenz.de There he moderates the podcast SEO House on current topics in strategic SEO.

    Alexander Holl

    Role:

    CEO, 121WATT

    Bio:

    Alexander Holl, born in 1964, is founder and managing director of 121WATT, which focuses on seminars on online marketing, SEO and Google AdWords in Munich, Hamburg and Berlin. More than 20 years Internet and 15 years search machine marketing & Web analysis coin the curriculum vitae of the learned operation manager. In this time Holl was among other things managing director kalaydo.de, in the European management of Yahoo! and in responsible positions with AltaVista and Cable & Wireless. Alexander Holl is a member of the SEO expert council of the BVDW and teaches online marketing and search engine optimization at Steinbeis University. Holl is also a Google Analytics consultant at the Google Partner Academy.

    Heather Cooan

    Role:

    Founder & CEO, HDC Digital

    Bio:

    Heather is an entrepreneur, author, international speaker, & an ex-roller girl. She founded HDC Digital, a Phoenix-based digital & demand marketing agency revolutionizing the way companies think about and approach growth. Over her career, Heather has served in digital marketing roles both in-house and agency-side, spanning the full funnel, across many verticals, both lead generation, and eCommerce. Credits include The Smithsonian, UGG Australia, Teva, Google, PapaJohns, ISOTONER, Totes, ESET, PetSmart, Infusionsoft, and numerous others.

    Christopher Gutknecht

    Role:

    Head of Online Marketing, norisk

    Bio:

    Christopher Gutknecht is Head of Online Marketing at the Munich eCommerce agency norisk GmbH. He describes himself as a “SEA child” – his heart has been in this area since 2008. After a stopover at intelliAd, he and his team have been supporting shop customers in the area of performance marketing since 2013 and are passionate about developing new tools and innovations in the area of SEA automation so that team and customers can concentrate more on the actual mental work.

    Amy Bishop

    Role:

    Owner / Digital Marketing Consultant, Cultivative

    Bio:

    Amy has built and implemented multichannel digital strategies for a variety of companies of all sizes from start-ups and small businesses to Fortune 500 and global organizations spanning several industry verticals. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency. When not working, you can find her writing for SearchEngineLand.com and SearchEngineJournal.com, speaking at industry events and talking shop on Twitter at www.Twitter.com/hoffman8.

    Izzi Smith

    Role:

    SEO Manager, Sixt

    Bio:

    Izzi Smith is an SEO Manager at Sixt rent a car, where she focuses on driving the performance of the US and UK markets, but also helps develop global Sixt rent a car SEO strategies and projects. She’s originally from Manchester in the North West of England but moved to work at Sixt in Munich in 2014.

    During her time in SEO, Izzi developed a strong passion for all things Search but especially got invested in Structured Data, UX, local search and technical SEO. Izzi’s projects and experimentations with user-centric content and Structured Data won Sixt the 2018 SEMY Award for ‘Best SEO Campaign’ and her successes and passions led her to begin speaking at conferences in 2018. Since then has been rated the top speaker at several major SEM events and co-runs a weekly Online Marketing edutainment podcast.

    Marcus Tandler

    Role:

    Founder & CEO, Ryte

    Bio:

    Marcus Tandler, also known as “Mediadonis”, is co-founder and co-managing director of RYTE (formerly OnPage.org), a multiple award-winning website quality management software. Marcus loves SEO and has been active in SEO since 1998, growing up with Google and its search algorithm with the launch of Google in Germany in 2000. He is a frequent speaker at conferences around the globe such as TEDx, LeWeb, The Next Web, SMX and O´Reilly´s web2.0expo. In addition, he has also lectured at in-house events for large corporations such as Google, Facebook and Microsoft. Marcus holds a master’s degree from the University of Augsburg and a degree in media marketing from the Bavarian Academy for Advertising and Marketing in Munich.Today he is a lecturer at the University of Applied Sciences Würzburg-Schweinfurt, the University of Applied Sciences Munich and theFH Salzburg. In April 2017 Marcus was awarded the “European Search Personality of the Year” at the European Search Awards in Krakow.

     

    Tom Anthony

    Role:

    Head of R&D, Distilled

    Bio:

    Tom conceptualised DistilledODN, the first SEO split-testing platform available publicly, and leads team that are building it. He believes the platform could bring a new era of data-driven SEO. He does lot of research around technology trends and the future of search, and work with Distilled’s consulting team to try and forecast the impact those trends will have on SEO and Digital Marketing.

    Philipp Klöckner

    Role:

    External Search Consultant, Rocket Internet

    Bio:

    Since 2011 Philipp Klöckner focuses on mentorship for startups and search consultancy to share his experience in search marketing, comparison shopping und business intelligence. As an independent consultant and angel investor he’s helping portfolio companies of Berlin’s Rocket Internet AG, publishing houses and eCommerce giants worldwide. Before starting his consultancy business, Philipp has been working 6 years at Germany’s market leading comparison search engine Idealo.de

    Martin Röttgerding

    Role:

    Head of SEA, Bloofusion

    Bio:

    As Head of SEM, Martin Röttgerding is in charge of search engine advertising at Bloofusion, an online marketing agency specializing in SEO and SEM. He is responsible for all SEM activities in Germany, Austria and Switzerland. In addition, the business information scientist researches in the field of search engine advertising, in particular Google AdWords. On the one hand, he pursues theoretical questions such as the functionality of quality factors, on the other hand, he also continues to work on one or the other campaign and tests the subtleties and limits of the AdWords system. He regularly writes about new findings, tips and current developments in the search radar, the Internet captain blog and the professional blog “PPC Epiphany”.

    Jono Alderson

    Role:

    Mad Scientist, Yoast

    Bio:

    Jono Alderson has over a decade of blended experience in digital marketing, with expertise in SEO, analytics, brand strategy, campaign strategy, lead generation, eCRM automation, conversation rate optimisation and web development – from defining the ‘big picture’ and strategic direction, right down to getting his hands dirty in the nitty-gritty technical detail. He’s worked with agencies, startups, household brands and FTSE 100 companies to define, support and deliver successful SEO, content, analytics and brand strategies at an international level.

    Jes Scholz

    Role:

    CMO International, Ringier

    Bio:

    An Australian born German resident working on the ground across Africa & Asia, Jes is no stranger to the challenges of international digital marketing. Coming from the Berlin startup scene, she now leads omnichannel marketing strategies in emerging markets for the Swiss media company Ringier. A strong believer in data driven marketing and agile methodologies, she is always testing out new tactics with the help of her team.

    Brad Geddes

    Role:

    Co-Founder, Adalysis

    Bio:

    Brad Geddes is a co-founder of AdAlysis, an ad testing & recommendation platform. Brad is the author of Advanced Google AdWords, the most advanced book ever written about Google’s advertising program.

    Brad has worked in PPC since 1998, and over those years he was worked with companies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each month. His experience ranges from owning his own agency, to managing a boutique agency, to overseeing programs that were official resellers of Google and Microsoft. Some brands he has worked with include: Amazon, Yahoo, Google, YellowPages.com, Encyclopedia Britannica, and Salesforce.

    One of his trademarks has been demystifying the complicated aspects of SEM. Not one to hold secrets, Brad prefers to educate his readers on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

    Bastian Grimm

    Role:

    Director Organic Search, Peak Ace AG

    Bio:

    Bastian Grimm is the Director of Organic Search at Peak Ace and a renowned expert in large-scale, international SEO – managing sites of almost any size in highly competitive industries.

    Always eager to expand his knowledge, with more than 15 years’ experience in online marketing, technical and global SEO, Bastian currently oversees Peak Ace’s search engine optimisation as well as content marketing initiatives.

    Striving for efficiency is one of Bastian Grimm’s key guiding principles. It has shaped his entire career. His belief that understanding a target market means not only getting to grips with the language, but also the culture, has held him in good stead. Bastian leads a thriving team of expert native speakers, able to serve clients in 20+ languages, and the results speak for themselves.

    A full-service performance marketing agency with a focus on “all things search,” Peak Ace has a flair for over-achieving. Having been named a FOCUS growth champion for multiple years in a row, as well as scooping up trophies at both the European Search and Drum Search Awards, Bastian is proud to lead such an innovative, ever-expanding company. His secret? Dynamic, decisive processes, a phenomenal team and going to bed with inbox zero.