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Wednesday, 13 September, 2023

Wednesday

Wed

9:00 am

Wednesday, 13 September, 2023 9:00 am

Opening Session: How to become a more resilient player in times of dynamic market conditions

Speaker: André Morys, CEO, konversionsKRAFT (Web Arts)

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Wednesday

Wed

10:30 am

Wednesday, 13 September, 2023 10:30 am

Entities Are the Past: Search Is Going Multidimensional

Speaker: Tom Anthony, CTO, SearchPilot

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Wednesday, 13 September, 2023 10:30 am

The Scientific Art of SEM Account Structures

Speaker: Sam Tomlinson, Executive Vice President, Warschawski

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Wednesday

Wed

11:20 am

Wednesday, 13 September, 2023 11:20 am

Customized Ads 2023 and Beyond

Speaker: Martin Röttgerding, Managing Director and Head of PPC, Bloofusion

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Wednesday

Wed

1:30 pm

Wednesday, 13 September, 2023 1:30 pm

​Let’s Get Real: Advanced Tactics for Using AI Tools & Big Data Analysis to Improve E-E-A-T

Speaker: Lily Ray, Senior Director, SEO & Head of Organic Research, amsive digital

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Wednesday, 13 September, 2023 1:30 pm

Don’t Miss the Forest for the Trees: Understanding Your Digital Marketing Results as a Whole

Speaker: Michelle Morgan, Co-Founder, Paid Media Pros

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Wednesday

Wed

2:20 pm

Wednesday, 13 September, 2023 2:20 pm

Roundtable Discussions: BEST ADVICE EVER – Focus SEO

Speakers: Bastian Grimm, CEO & Co-founder, Peak Ace AG Tom Anthony, CTO, SearchPilot Markus Hövener, Founder and SEO Advocate, Bloofusion David Mihm, Consultant & SaaS entrepreneur, David Mihm Consultancy Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Wednesday, 13 September, 2023 2:20 pm

Roundtable Discussions: BEST ADVICE EVER – Focus PPC

Speakers: Martin Röttgerding, Managing Director and Head of PPC, Bloofusion Frederick Vallaeys, Co-Founder and CEO, Optmyzr Nils Rooijmans, Search Consultant, Water Cooler Topic Elizabeth Marsten, Group Director of Strategic Commerce Services, Tinuiti Timon Hartung, Founder, apexmedia.de

Room:Basel

Wednesday

Wed

3:35 pm

Wednesday, 13 September, 2023 3:35 pm

Finding the KPIs that matter for your business (and that you did not know yet)

Speaker: Alexander Breitenbach, Senior Solution Consultant, Ryte

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Wednesday, 13 September, 2023 3:35 pm

Advanced Tactics to Train and Customize Large Language Models (LLMs) to Optimize Your PPC Performance

Speaker: Frederick Vallaeys, Co-Founder and CEO, Optmyzr

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Wednesday

Wed

4:30 pm

Wednesday, 13 September, 2023 4:30 pm

Is there such a thing as too much crawling?

Speaker: Joost de Valk, Partner, Emilia Capital

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Wednesday, 13 September, 2023 4:30 pm

Scripts and ChatGPT

Speaker: Nils Rooijmans, Search Consultant, Water Cooler Topic

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Thursday, 14 September, 2023

Thursday

Thu

9:00 am

Thursday, 14 September, 2023 9:00 am

Technical Site Audits – The Definitive Guide

Speaker: Martin Splitt, Developer Advocate, Webmaster Trends Analyst Team, Google

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Thursday, 14 September, 2023 9:00 am

Looking Beyond Conversions: 5 Ways to Maximize Customer Lifetime Value in Google Ads

Speaker: Marcel Smal, Co-Founder, Roots Network

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Thursday

Thu

10:30 am

Thursday, 14 September, 2023 10:30 am

Visual Snippet Optimization for SGE, Perspectives + more: How to Stand Out from the Crowd (and Get more Clicks)

Speaker: Markus Hövener, Founder and SEO Advocate, Bloofusion

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Thursday, 14 September, 2023 10:30 am

How to allocate budget across 30 markets and 10 channels with a semi-automated Marketing Mix Model

Speaker: Philipp Mainka, Director Digital Marketing & CRM bei zooplus, Zooplus

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Thursday

Thu

11:20 am

Thursday, 14 September, 2023 11:20 am

Why You Need a Smarter Keyword Taxonomy, and how to use it to Improve Performance for Localized Searches

Speaker: David Mihm, Consultant & SaaS entrepreneur, David Mihm Consultancy

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Thursday, 14 September, 2023 11:20 am

Using Google Analytics Data in Cloud Platforms to Predict Session-Level Conversion Probabilities With Activation in Search Ads

Speakers: Dr. Tim Hasenpusch, Business Lead, Digitl Maryam Roustaei, Data Science Consultant, Digitl

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Thursday

Thu

1:30 pm

Thursday, 14 September, 2023 1:30 pm

How to Recover From an Unsuccessful SEO Relaunch by Activating Your Data

Speakers: Christopher Gutknecht, Teamlead Analytics & Performance, bergzeit Danny Zidaric, Lead SEO, bergzeit

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Thursday, 14 September, 2023 1:30 pm

Retail Media in the EU and What You Can Learn from Success and Failures in the US

Speaker: Elizabeth Marsten, Group Director of Strategic Commerce Services, Tinuiti

Moderator: Timon Hartung, Founder, apexmedia.de

Thursday

Thu

3:00 pm

Thursday, 14 September, 2023 3:00 pm

How Google Works: What We Can Learn from Leaked Documents and Yandex

Speaker: Johan von Hülsen, SEO & Founder, Wingmen Online Marketing

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Thursday, 14 September, 2023 3:00 pm

Optimise Website Data to Fuel Marketing-AI

Speaker: Sebastian Grebasch, Mobile Growth Lead at Google, Google

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

Thursday

Thu

3:50 pm

Thursday, 14 September, 2023 3:50 pm

Dealing With User Intent in a Time Where Google Depends on AI

Speaker: Jan-Willem Bobbink, Freelance Consultant

Moderator: Dominik Schwarz, Founder, Vertical Inhouse

Room:Zürich/Bern

Thursday, 14 September, 2023 3:50 pm

Next-Level Use of Google Ads’ Ad Customizer with Fully Customizable Assets

Speaker: Carina Riebe, Team Lead Performance Marketing, Bergfreunde

Moderator: Timon Hartung, Founder, apexmedia.de

Room:Basel

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