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Tuesday, 10 September, 2024

Tuesday

Tue

9:00 am

Tuesday, 10 September, 2024 9:00 am

AI-Powered Search: Strategies & Tactics for Tomorrow Today

Speaker: Mike King, Founder and Digital Marketing Consultant, iPullRank

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Tuesday

Tue

10:30 am

Tuesday, 10 September, 2024 10:30 am

Future Proof Your SEO: All You Need to Know to Stay on Top of the Game

Speaker: Lily Ray, Senior Director, SEO & Head of Organic Research, amsive digital

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Tuesday, 10 September, 2024 10:30 am

PMax for the Advanced PPC Experts

Speaker: Andrew Lolk, Founder & CEO, Savvy Revenue

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

Tuesday

Tue

11:20 am

Tuesday, 10 September, 2024 11:20 am

Deconstructing Google Processes to Define Your Strategy

Speaker: Johan von Hülsen, SEO & Founder, Wingmen Online Marketing

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Tuesday, 10 September, 2024 11:20 am

Data Privacy Has Come to Stay: Are Established Tracking Practices a Thing From the Past?

Speaker: Christian Ebernickel, Digital Analytics Consultant, Christian Ebernickel Digital Analytics Consulting

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

Tuesday

Tue

1:30 pm

Tuesday, 10 September, 2024 1:30 pm

​Page Quality – Learnings From the Best!

Speaker: Kevin Indig, Growth Advisor and Partner, Hypergrowth

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Tuesday, 10 September, 2024 1:30 pm

Advanced AI Use Cases for Paid Media Management

Speaker: Sam Tomlinson, Executive Vice President, Warschawski

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

Tuesday

Tue

2:20 pm

Tuesday, 10 September, 2024 2:20 pm

​Roundtable Discussions: BEST ADVICE EVER – Focus SEO

Room:Ballsaal

Tuesday, 10 September, 2024 2:20 pm

​ ​Roundtable Discussions: BEST ADVICE EVER – Focus PPC

Room:Tessin

Tuesday

Tue

3:35 pm

Tuesday, 10 September, 2024 3:35 pm

Navigating the AI Revolution: Insights and Strategies for SEO

Speakers: Bastian Grimm, CEO & Co-founder, Peak Ace AG Lily Ray, Senior Director, SEO & Head of Organic Research, amsive digital Mike King, Founder and Digital Marketing Consultant, iPullRank

Room:Ballsaal

Tuesday, 10 September, 2024 3:35 pm

Harnessing GA4: A Deep Dive for Paid Search

Speaker: Brianna Anderson, Owner, BEAST Analytics

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

Tuesday

Tue

4:30 pm

Tuesday, 10 September, 2024 4:30 pm

Search & Social or Why the Chocolate Duck Changed Everything

Speaker: Robert Seeger, CO-Founder and President, FMX World

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Wednesday, 11 September, 2024

Wednesday

Wed

9:00 am

Wednesday, 11 September, 2024 9:00 am

Day Two Opening Session: Going Over the Edge

Speaker: Jono Alderson, Independent Technical SEO Consultant

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Wednesday

Wed

10:30 am

Wednesday, 11 September, 2024 10:30 am

How to be a Local SEO Superhero

Speaker: Greg Gifford, Chief Operating Officer, Searchlab

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Wednesday, 11 September, 2024 10:30 am

AI Ad Copy & Feed Optimization

Speaker: Alex van de Pol, Founder, Apol Digital

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

Wednesday

Wed

11:20 am

Wednesday, 11 September, 2024 11:20 am

Analytics for Advanced SEO Strategies

Speaker: Brianna Anderson, Owner, BEAST Analytics

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Wednesday, 11 September, 2024 11:20 am

Google Ads Hacks for the Advanced PPC Manager

Speakers: Nadine Maier, Product Lead PPC, THE BOUTIQUE AGENCY Nils Rooijmans, Search Consultant, Water Cooler Topic

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

Wednesday

Wed

1:30 pm

Wednesday, 11 September, 2024 1:30 pm

When Algorithms Dance and Data Dazzles: Automating Technical SEO With Machine Learning

Speakers: Emilija Gjorgjevska, GenAI Expert & Project Lead, MediaMarktSaturn Tech Dan Petrovic, Director, DEJAN Marketing

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Wednesday, 11 September, 2024 1:30 pm

Using Paid Video to Drive Traffic from YouTube, LinkedIn, Instagram & TikTok

Speaker: Phil Nottingham, Founder, Organic Video

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

Wednesday

Wed

3:00 pm

Wednesday, 11 September, 2024 3:00 pm

Large Scale SEO-Strategies: Pragmatic concepts for successful SEO work in 2024 and beyond

Speaker: Stefan Vorwerk, Head of SEO, GetAway Group

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Wednesday, 11 September, 2024 3:00 pm

Product-led PPC and SEO: Solving the Paid vs. Organic Dilemma

Speaker: Myriam Jessier, Consultant & trainer specialised in SEO, Pragm

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

Wednesday

Wed

3:50 pm

Wednesday, 11 September, 2024 3:50 pm

More than <img> – Let’s Decode Image Secrets

Speaker: Martin Splitt, Developer Advocate, Webmaster Trends Analyst Team, Google

Moderator: Florian Stelzner, Managing Partner, Wingmen Online Marketing

Room:Ballsaal

Wednesday, 11 September, 2024 3:50 pm

Demand Gen: Realistic Expectations and its Place in the Marketing Mix for B2B Leadgen

Speaker: Bianca Bergshoeff, Senior SEA + Paid Social Specialist & Lead Social Advertising, Maatwerk Online

Moderator: Ann-Kathrin Reitmeyer, Head of Marketing, Productlane

Room:Tessin

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