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Monday, September 30, 2019

Monday

Mon

9:00 am

Monday, September 30, 2019 9:00 am

The Great UX Debate: What Google Says vs What Google Does

Speaker: Will Critchlow, CEO, Distilled

Room:Music Hall 1+2

Monday

Mon

10:30 am

Monday, September 30, 2019 10:30 am

Data-Driven Technical SEO: Merging your Crawl, Analytics & Logfile Data for Better SEO

Speaker: Bastian Grimm, Director Organic Search, Peak Ace

Room:Music Hall 1+2

Monday, September 30, 2019 10:30 am

How to Manage Your PPC Account at Scale

Speaker: Brad Geddes, Co-Founder, Adalysis

Room:Music Hall 3+4

Monday

Mon

11:20 am

Monday, September 30, 2019 11:20 am

Giving Robots an All Access Pass – Tags, Sitemaps & API Indexing

Speaker: Jes Scholz, CMO International, Ringier

Room:Music Hall 1+2

Monday, September 30, 2019 11:20 am

When to Use Machine Learning for Your Own PPC Search Campaign Management: A Hands-On Guide

Speaker: Christopher Gutknecht, Head of Performance Marketing, Bergzeit

Room:Music Hall 3+4

Monday

Mon

1:30 pm

Monday, September 30, 2019 1:30 pm

Do-it-Yourself – A Walkthrough of Tooling on the Google Cloud Platform

Speaker: Simo Ahava, Partner & Co-founder, 8-bit-sheep

Room:Music Hall 1+2

Monday, September 30, 2019 1:30 pm

A Modern Marriage: Consumers and Advertising or how Advertising in the New World can be Successful ...

Speaker: Purna Virji, Senior Manager of Global Engagement, Microsoft

Room:Music Hall 3+4

Monday

Mon

2:20 pm

Monday, September 30, 2019 2:20 pm

Browsers in 2020: Evergreen Googlebot, Broken Cookies & Portals

Speaker: Tom Anthony, Head of R&D, Distilled

Room:Music Hall 1+2

Monday, September 30, 2019 2:20 pm

​How to Automate Search Term Reports

Speaker: Marco Frighetto, Head of Product, Booster Box

Room:Music Hall 3+4

Monday

Mon

3:35 pm

Monday, September 30, 2019 3:35 pm

PWAMP: The Definition of Mobile-Friendly SEO

Speaker: Max Prin, Head of Technical SEO, Merkle

Room:Music Hall 1+2

Monday, September 30, 2019 3:35 pm

Customized Ads = Greater Ads

Speakers: Koos Hoeijmakers, SEA Automation & Innovation Lead, Greenhouse Martin Röttgerding, Head of SEA, Bloofusion

Room:Music Hall 3+4

Monday

Mon

4:30 pm

Monday, September 30, 2019 4:30 pm

The Data Must Flow – Making Data Quality Everyone’s Business

Speaker: Simo Ahava, Partner & Co-founder, 8-bit-sheep

Room:Music Hall 1+2

Monday

Mon

5:30 pm

Monday, September 30, 2019 5:30 pm

Networking Reception in Exhibit Hall

Monday

Mon

7:00 pm

Monday, September 30, 2019 7:00 pm

Dinner for all Attendees and Speakers

Room:nhow Hotel Berlin

Tuesday, October 1, 2019

Tuesday

Tue

9:00 am

Tuesday, October 1, 2019 9:00 am

Level Up Your Reporting with Google Data Studio

Speaker: Dana DiTomaso, President & Partner, Kick Point

Room:Music Hall 1+2

Tuesday

Tue

10:30 am

Tuesday, October 1, 2019 10:30 am

Large Scale Local SEO

Speaker: Izzi Smith, Technical SEO Analyst, Ryte

Room:Music Hall 1+2

Tuesday, October 1, 2019 10:30 am

Aligning Your Marketing With Your Customer’s Journey

Speakers: Amy Bishop, Owner / Digital Marketing Consultant, Cultivative Michelle Morgan, Director of Client Services, Clix Marketing

Room:Music Hall 3+4

Tuesday, October 1, 2019 10:30 am

Crawl Budget is Dead, Please Welcome Rendering Budget

Speaker: Robin Eisenberg, VP of Engineering, Botify

Room:Jazz 1+2

Tuesday

Tue

11:20 am

Tuesday, October 1, 2019 11:20 am

Behemoth SEO: Search Strategy for Really Big Websites

Speaker: Philipp Klöckner, External Search Consultant, Rocket Internet

Room:Music Hall 1+2

Tuesday, October 1, 2019 11:20 am

Shopping: The Process of Reducing Products (in Google Ads and the Feed) to Increase Overall ROI

Speaker: David Walker, CEO & Co-Founder, Segmatic

Room:Music Hall 3+4

Tuesday, October 1, 2019 11:20 am

Secret Weapon Conversion Action Sets – How to Optimize for Different Conversion Types on ...

Speaker: Dennis Fäckeler, Head of Growth & Performance Marketing, The Homelike

Room:Jazz 1+2

Tuesday

Tue

1:30 pm

Tuesday, October 1, 2019 1:30 pm

YouTube Optimisation Tips for the Advanced SEO

Speaker: Aleyda Solis, International SEO Consultant, Orainti

Room:Music Hall 1+2

Tuesday, October 1, 2019 1:30 pm

Google Ads Script + Google APPs scripts + Big Query + Datastudio = Magic!

Speaker: Marcel Prothmann, Director Performance Advertising, Peak Ace

Room:Music Hall 3+4

Tuesday

Tue

2:20 pm

Tuesday, October 1, 2019 2:20 pm

Optimizing for Accessibility + SEO

Speaker: Laura Lippay, SEO Lead, Comcast

Room:Music Hall 1+2

Tuesday, October 1, 2019 2:20 pm

Are Audiences the New Keywords?

Speaker: Leo Jennings, Chief Commercial Officer, Brainlabs

Room:Music Hall 3+4

Tuesday, October 1, 2019 2:20 pm

Advanced Automation for Google Shopping and Search Ads

Speaker: Jacques van der Wilt, Founder & CEO, DataFeedWatch

Room:Jazz 1+2

Tuesday

Tue

3:30 pm

Tuesday, October 1, 2019 3:30 pm

Breaking Down NLP for SEO

Speaker: Paul Shapiro, Senior Partner and Head of SEO, Catalyst

Room:Music Hall 1+2

Tuesday, October 1, 2019 3:30 pm

How to Work with New Google Ads API via Ads Scripts

Speaker: Dmytro Tonkikh, PPC Automation Specialist, Flatfy.com

Room:Music Hall 3+4

Tuesday

Tue

4:20 pm

Tuesday, October 1, 2019 4:20 pm

What Happens When Everybody’s Website is Fixed?

Speaker: Jono Alderson, Special Ops, Yoast

Room:Music Hall 1+2

Tuesday

Tue

6:30 pm

Tuesday, October 1, 2019 6:30 pm

SMX Advanced x Peak Ace After Show Meetup – Departure Shuttle Bus 6.15 pm