Bio:

Sara is CEO of Search Integration and co-founder of Verified Data. In 1999 she was a pioneer in changing the media landscape and how we operate to get the best use of our digital marketing spend and founded the first Search Marketing division for The WPP Group in the Nordics. She has worked with global search marketing and analytics since then and helped many organisations bring SEO, SEM and Analytics in-house. Being passionate about bringing accurate data to the clients and making sure it drives the business forward is key in Saras work.  She has worked closely with IBM, Tetra Pak, Sony, Cisco, Thule, Samsung on a pan-european basis for many years and been a regular global speaker at SES, SMX, IQPC, International Search Summit, Next Data and more. In 2012 she was a guest lecturer at the University College London (UCL).