Bio:

Igor Ivitskiy is a PhD mathematician turned advertising profitability expert, ranked #6 among the Top 50 Most Influential PPC Experts worldwide (PPCsurvey.com, 2026) and winner of Best PPC Case in Europe at ADworld Experience. He specializes in exposing how aggregate metrics and platform incentives systematically hide profit leaks in large ad accounts, drawing on analysis of $770M+ in managed ad spend across 15+ countries. Igor is an invited speaker at HeroConf, ADworld Experience, Perry Marshall’s Definitive Traffic+AI Seminar, International Search Summit, and Ecom Team. He holds a PhD in mathematical modeling and has authored 200+ scientific publications.