This is SMX Advanced and you all know the basics of video and how important video is for your online marketing. So let’s take it a step further and discuss how to gain significant traffic for your website by using paid video. In this session Phil will show you the ideal length and structure for successful video ads on YouTube, LinkedIn, Instagram & TikTok and effective messaging frameworks that can be used to communicate your value proposition. We will look at best practices for implementing sequential video advertising, how to use targeting groups effectively, and how to repurpose content for each platform. You will learn how to integrate a single campaign across multiple platforms, and last but not least how to prove your success by measuring conversions and core KPIs.