Interested in learning about Natural Language Processing (NLP)? Are you using NLP for your SEO already and want to step it up a level? Join this session to get a crash course in NLP. From stemming and lemmatization to word embeddings and its applications for SEO. Paul Shapiro will break down NLP to explain how NLP technology uses machine learning to decipher and analyze our human languages in a way that is highly valuable for marketers and SEOs. Paul will also share specific examples using the Python programming language along the way so you can either start using NLP right away for SEO or find new and more effective ways to use NLP.