
Speakers:
Opening Keynote: Tectonic Shifts? Great Marketing has Always Thrived on Disruption
Date:
Monday, 29 September, 2025
Time:
On demand
Summary:
Every brand wants it all—fast results, sustained growth, hyper-aggressive KPIs, long-term profitability, scalable CAC and ROI, all expanding in a neat, predictable line. But reality? It’s never that simple. And now AI is the latest disruptor and changes everything…well, not really! Integrated Paid, Organic and Social Marketing is (has always been) the marketers’ superpower. And us marketers are best equipped to navigate AI since we’ve been using it since the dawn of digital. AI isn’t rewriting the rules; it’s just accelerating what great marketers have always done best: adapting, iterating, and executing with precision.
So get ready for a wild ride (which Marty’s keynotes always are) and learn why AI is an evolution, not a revolution. Want more good news? Ads, SEO & Social aren’t dead—they’re evolving; You can master the organic squeeze by beating the fight for free traffic with AI-driven content, vertical AI agents, and advanced user journey mapping; AI should be your Co-Pilot – using automated content drafting and multilingual strategies while keeping human creativity at the core is the key; you will thrive through change – marketing has evolved for 50+ years—this is just the next phase. The strongest brands won’t resist AI; they’ll leverage it to lead.
Marty Weintraub