In contrast to scripts, the Ad(word)s API has always had an intimidatingly complex setup for PPC specialists. With Dmytro’s innovative approach via scripts, this is changing: you will learn how to access powerful Ads API features via the simplicity of the Ads scripts environment. With a step-by-step tutorial, Dmytro will walk you through the necessary components to get you started and show several hands-on use cases such as IP exclusion. He will also demonstrate cases that are not natively possible via scripts methods, such as price extensions updating, using 3rd party libraries in the scripts and other useful tips and tricks!

In short: in this session Dmytro will show you working examples, sharing how he works with Google Ads API via Google Ads scripts in his own accounts and which account structure you need to use all these new opportunities.