It’s a black box, we are losing control, more automation means less creativity etc. The list of complaints about Google Ads is long. How about we turn the tables and have a look at the opportunities beyond the obvious gains, that new campaign types and features offer if we use our experience and knowledge cleverly. Many capabilities within the Ads Interface, Looker Studio, or freely available scripts are often underutilized. In this session Nadine and Nils will offer you tips, tricks and yes hacks, that even the advanced search marketer has yet to discover. It’s a very practical and hands on session, and we will cover topics such as cover topics such as how to spend your money efficiently and choose your ROAS/CPA wisely, all designed to make you even better at your job and outsmart the competition.