Ever feel like you’re throwing SEO tactics at the wall hoping something sticks? You’re not alone!  Most websites have hundreds of potential issues holding them back, but figuring out which one is the biggest drag can be a nightmare. So let’s join Johan, as he dives deep into the secret world of search engine processes. He will cut through all that noise and reveal a powerful technique to unmask the #1 roadblock hindering your SEO performance. Never-before-seen insights into Google’s inner workings will give you a game-changing advantage: you can define your SEO strategy without guesswork and focus your efforts on the issue with the biggest impact. If you want to stop wasting time on tactics that won’t move the needle and communicate clearly the “why” behind your SEO strategy, then this session is not to be missed.