Ad customizers let you show relevant ads that are tailor-made, depending on the user’s situation. They provide a powerful solution for both individually crafted ads and large-scale campaigns. During this session, Martin and Koos will walk you through the possibilities and opportunities customized ads have to offer. You will learn new ways of using ad customizers, including that one weird trick that might just take your ad customization to the next level. You will also walk away with insights on how to collaborate with multiple stakeholders and guidelines on how to incorporate this in your strategy. A session full of inspiration and activation at scale.