In his opening session, Mike will explore the evolving landscape of Search in the context of generative AI, focusing on practical strategies to stay ahead. You’ll gain an in-depth understanding of how modern Google Search operates, why Paid and Organic Search are not so different after all, the implications of the Google Content Storage API documentation leaks, and findings from a correlation study on AI overviews. We’ll also discuss how user experience (UX) improvements can enhance performance and share advanced generative AI tactics beyond ChatGPT.

Here is what you will take away:

Comprehensive overview of modern Google Search mechanics.
The position-based performance expectation thresholds for Paid and Organic.
Impact of Google Content Storage API documentation on SEO strategies.
Correlation insights from a study on AI overviews.
UX factors that improve Navboost performance.
Advanced generative AI tactics beyond ChatGPT for Search success.