Want to regain control over Performance Max and make this campaign type work to optimize _your_ profits?  Look no further!

Join scripting wizard Nils Roojmans as he opens up the black box of Google PMax campaigns and shares his advanced optimization strategies and script library to help you optimize performance. You’ll learn about advanced strategies and tactics for optimizing your PMax campaigns. Discover how to use scripts to improve the input for the PMax algorithm, monitor performance, and adjust settings when needed.  After this session, you’ll be able to:

  • Understand the algorithms behind PMax
  • Use a set of provided tactics and scripts to optimize your campaigns with newfound efficiency
  • Manage PMax budgets to grow revenue and profits, reducing wasted ad spend