Only a few years back we got very used to gain more data to analyze and work with every single year, but this has nowadays definitely taken a drastic turn, as we all know, due to “privacy changes” or Google’s “simplifications”, for example. Recently search engines started to push hard towards their very own recommendations, which soon might even get auto-applied. Are those recommendations rock-solid to the advertiser’s benefit, and should we blindly follow them? In this session, Julia compares the different options to get to meaningful optimization recommendations and why it’s essential to carefully pick the automation levers that are right for you and your business to stay in control over your accounts even in times where data points are taken away from the advertiser’s side. At the end of this session, you’ll walk away with a hands-on guide on how to find the best automation setup for your specific needs without having to rely entirely on Google. You’ll get access to an exclusive Google data studio based on custom BigQuery views that Peak Ace loves to use to stay in control over small to large scale accounts.