We all know how to optimize and tune our sites based on best practices and common sense. But do we really know how Google works behind the scenes? How does it decide what to crawl, index, and rank? How does it handle noindex documents? What can we learn from the leaked Google documents and the source code of Yandex, its Russian competitor? In this session, we will explore the inner workings of Google and uncover some of its secrets that can help us improve our SEO strategies.