Working on internal linking does not only help Google to understand your priorities and what pages are about. It also helps with UX. There is no area of SEO more connected with UX and strategy than internal linking. So it’s about time to have a look at how we can develop better tools, thinking and processes to optimize internal linking at scale. In this session Johan will discuss better ways to think about main navigation, footer, pagination and differences between mobile and desktop navigation. You will learn why context is relevant but good links should not need context and what the biggest pitfalls are when working with pagerank.

Johan von Hülsen