Agenda Preview 2026

The way we find, filter, and act on information is being fundamentally transformed by AI agents. No longer limited to retrieving links or ranking results, today’s AI systems can understand intent, synthesize vast amounts of data, and take action on behalf of users. In this keynote, Farah draws on her experience building AI-powered search and intelligence products at Feedly to explore how autonomous agents are reshaping search, from passive keyword matching to proactive, context-aware information delivery. She’ll share practical insights on building agents that don’t just find answers but analyze, prioritize, and act, and what this shift means for search professionals, marketers, and organizations looking to stay ahead.

Farah, Feedly

Generative AI has given brands a superpower: the ability to create personalized creative at infinite scale. But superpowers create super-problems. How do you test a million variations? How do you know why Ad #347 worked for Gen Z while Ad #892 worked for Boomers? How do you avoid destroying your brand with AI-generated garbage? This talk introduces creative intelligence as the emerging discipline that transforms generative AI from a production tool into a strategic weapon, and explains why 2026 will be the year every CMO has to master both.

Indexation used to be simple. Five years ago, it started becoming difficult. Today, it is expensive, and therefore limited.

At the same time, the amount of content continues to grow. AI systems require more and more longtail content to generate answers, yet they do not maintain their own index. Instead, they rely on the indexes of Google and Bing. That raises a critical question: what does it actually take to be indexed and to stay indexed, in this environment?
Is crawl budget really the core problem? What truly leads to indexation? What causes de-indexation? And most importantly, what concrete actions can you take to improve your chances of being indexed and remaining visible? In this session Johan, looks at the mechanics behind inclusion and exclusion, challenges common assumptions, and focuses on practical steps you can implement to improve indexation in a world where content is abundant, AI depends on existing search indexes, and visibility is no longer guaranteed.

ChatGPT, Perplexity, Gemini, Claude, Copilot: SEO for LLMs may seem interchangeable – but these platforms are built on very different foundations. Creators, investors, media partnerships, retrieval systems, training data and knowledge cut-off dates shape how each model selects sources, frames answers, and surfaces brands.

Viola will break down what differentiates the leading LLMs today and why those differences matter for search visibility. You will learn how to think in LLM ecosystems, how to adapt optimization approaches across models, and how to stay ahead as the balance of power shifts over time. This is about making informed decisions in a landscape where AI systems, not search results, increasingly control exposure.

Reddit has become one of the most influential platforms for organic visibility in Google and LLM-driven search — and one of the most unforgiving environments for corporate brands.
In this session, Benjamin shares how he and his team built a sustainable Reddit SEO strategy under real-world corporate constraints. From taken usernames and moderator roadblocks to legal review cycles and internal governance, he explains what it actually takes to operate on Reddit without triggering bans, backlash, or long-term brand damage. You will also learn what it means to engage on Reddit in a way that is perceived as genuinely helpful rather than corporate, how to navigate community and moderation dynamics, and how to build a community setup that earns visibility and trust, and ranks in both Google and LLM results.